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Will "The Dark Knight" Earn a Parental Backlash?

Why So Serious?

By Andy Hunsaker
Fancast Movies

Comic book movies are generally assumed to be movies you can take kids to see, just as comic books are generally assumed to be for kids. Both of these assumptions will make asses out of you and your kids if you take them to see The Dark Knight. In this case, despite the lack of gore, nudity or bad words, the PG-13 should be stringently observed.

It won't be, however. There are toys on shelves, commercials on TV and eight-year-olds saying they wanna see Batman. It's not quite as safe this time around as Batman Begins was, which had no Batman for the first half of the movie, and thus would put 10-year-olds to sleep. The Dark Knight is two and a half hours of unrelenting suspense and pressure fomented on the audience by a truly creepy and unnerving psychotic murderous clown who is definitely not the nutty funster that Jack Nicholson was in 1989. Heath Ledger's greasy, disturbed performance could very well give kids nightmares, and it's made all the more eerie because he's dead. The friend I left the theater with declared he would definitely not want his 9-year-old to see it.

People won't listen. They'll wander in expecting Batman and Robin going "Zowie!" and come out with crying children who won't sleep well for days. They will then proceed to blame the entire movie industry for traumatizing their kids. The question is just how many people will do this, and whether it'll earn angry parent mobs, or if Ledger's Oscar-caliber performance will help them realize that superhero movies do not all have to be Happy Meal events.

What's also a curiosity is whether or not a backlash, should it materialize, would actually hurt business or help it. No such thing as bad publicity? Ang Lee's Hulk would beg to differ. Will angry parents browbeat a nervous Hollywood into dumbing down all further superhero adaptations into day-glo kiddie-flicks, or will the startlingly good quality of The Dark Knight as a film be augmented by the lure of this kind of controversy and allow for the fantastic word-of-mouth it deserves?

The smart money says that respect for Ledger and the tragic circumstances of his untimely demise will overshadow and mitigate any organized complaint as far as box office goes, but that's not to say parents won't have a point about the intensity levels. As much maligned as the MPAA is, however, they're right on this one. PG-13 doesn't always mean 'oh, my kid's got a good head on his shoulders, so he can see this.' Sometimes it means 'seriously, if you bring a kid under 13 to this movie, Finding Nemo might not calm him down so well anymore.' Even clownfish will be suspect.

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Comments (2)

First I agree wth the aforementioned article. We parents a the caretakers of our children and ,I for one, do not believe this movie is for children under 12. David Goyer and Chris Nolan have both been very vocal in interviews that this is not a family picture and is not recommended for children 12 and under.
That being said there are some at Warner's marketing this movie to kids. General Mills cereal with pvc figures from the movie. Fruit Rollups Good and Evil. These commercials feature kids 12 and under. So I have no sympathy for WB if the Family Foundation or any other group takes them to task for their choices. WB knew, they were told this was not a kids movie. And they knowingly marketed to kids.
I hope this does not spell the end of adult oriented stories of popular comic book characters. But if it does a lion's share of the blame belongs to WB.

Charles:

I have been following the Dark Knight since the Viral Marketing campaign was started (http://batman.wikibruce.com/Home) way back in March of '07. I saw the first image of Heath as the Joker and I knew instantly that TDK was not intended for younger viewers. If you read the graphic novel which this one is based off of you will see it is NOT intended for children. Batman never really has been a child's superhero, but companies like WB will market to who ever they can sadly. I saw a commercial for a toy from the movie, and I was very upset, my wife didn't understand my frustration and that is what makes me so angry, there are mothers and families out there that are oblivious to this fact, they think "Batman, oh, my seven year old can handle it" all we can do is enjoy the ride and know, sadly, there will be a lot of angry mothers, and scared children.

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